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By firefighters, for firefighters

FIRST IN. LAST OUT.

Firefighter-founded merch. Raw, original, and built to last — for everyone who's connected to the fire service.

The Gear

SHOP THE PACK

Big Black Mug

This cupboard essential is sturdy, sleek, and perfect for your morning java or afternoon tea. • Ceramic • 11 oz mug dimensions: height 3.85" (9.8 cm), diameter 3.35" (8.5 cm) • 15 oz mug dimensions: height 4.7" (12 cm), diameter 3.35" (8.5 cm) • Lead and BPA-free material • Glossy finish • Dishwasher and microwave safe

€19.30
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Fyrewolf hat

The 5 panel cap is a top choice of headwear with a clean, structured front panel for stand-out designs. The mid-profile fit provides long-lasting comfort, while the adjustable snap closure keeps everything secure. The slightly curved visor adds a classic touch, and the matching fabric undervisor and sweatband complete the style for a fully polished look, perfect for any outfit. • 65% polyester, 35% cotton for breathability and comfort • Structured front panel for vibrant designs • Mid-profile fit for relaxed, comfortable wear • Adjustable snap closure for a secure fit • Matching fabric undervisor and sweatband for a polished finish • Blank product sourced from China and Myanmar

€27.00
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Fyrewolf hat black

The 5 panel cap is a top choice of headwear with a clean, structured front panel for stand-out designs. The mid-profile fit provides long-lasting comfort, while the adjustable snap closure keeps everything secure. The slightly curved visor adds a classic touch, and the matching fabric undervisor and sweatband complete the style for a fully polished look, perfect for any outfit. • 65% polyester, 35% cotton for breathability and comfort • Structured front panel for vibrant designs • Mid-profile fit for relaxed, comfortable wear • Adjustable snap closure for a secure fit • Matching fabric undervisor and sweatband for a polished finish • Blank product sourced from China and Myanmar

€27.00
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Hero bag

This duffle bag is the perfect companion for every occasion—take it with you when traveling, running daily errands, or going to the gym. The bag is spacious and will keep all your stuff neat and organized with its multiple pockets, including one with a zipper for your most valuable possessions. Adjust the padded shoulder strap when the bag’s helping you carry heavier things, and continue your daily run without a worry! • 100% polyester with black interlining • Fabric weight: 9 oz./yd.² (305 g/m²) • One size: 22″ × 11.5″ × 11.5″ • T-piping for stability • Adjustable and removable padded shoulder strap • Dual padded handles with hook & loop fasteners for easy carrying • Mesh side pocket • Multiple inside pockets • Blank product components sourced from China

€75.00
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Hero Slippers (men)

What’s a summer without comfy, open-toed shoes? Get yourself these men’s slides as an addition to your summery outfits. The cushioned upper strap and textured footbed make these slides an excellent choice for the season’s activities. • Cushioned faux leather upper strap • Lightweight polyurethane (PU) outsole • Contoured, textured footbed • Stitched around the upper perimeter for extra durability • Spot clean only • Printed, cut, and handmade • Blank product sourced from China Important: This product is available in the following countries: United States, Canada, Australia, United Kingdom, New Zealand, Japan, Austria, Andorra, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Holy See (Vatican city), Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Liechtenstein, Luxemburg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Slovenia, Switzerland, Spain, Sweden, and Turkey. If your shipping address is outside these countries, please choose a different product. Disclaimer: The shoes will have a glue-like smell when opening the box. The smell will disappear a few days after the shoes are unpacked.

€38.00
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Hero slippers (women)

A must-have for the summer: these women’s slides. A pair of these will keep you comfy throughout your day of beach or pool activities, thanks to the cushioned upper strap and the textured footbed. • Cushioned and durable faux leather upper strap • Lightweight polyurethane (PU) outsole • Contoured, textured footbed • Stitched around the upper perimeter for extra durability • Spot clean only • Printed, cut, and handmade • Blank product sourced from China Important: This product is available in the following countries: United States, Canada, Australia, United Kingdom, New Zealand, Japan, Austria, Andorra, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Holy See (Vatican city), Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Liechtenstein, Luxemburg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Slovenia, Switzerland, Spain, Sweden, and Turkey. If your shipping address is outside these countries, please choose a different product. Disclaimer: The shoes will have a glue-like smell when opening the box. The smell will disappear a few days after the shoes are unpacked.

€38.00
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Limited Edition Halloween t-shirt kids

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines quality, affordability, and versatility. Elevate your kids’ wardrobes with a t-shirt that keeps up with their adventures. • 100% cotton • Sport Grey is 90% cotton, 10% polyester • Fabric weight: 5.3 oz./yd² (180 g/m²) • Pre-shrunk fabric • Classic fit • Taped neck and shoulders • Tear-away tag • Made with OEKO-TEX certified low-impact dyes • Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

€19.00
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Phonecase Iphone Werewolf

Protect your phone with style using a durable, dual-layered case. The outer shell is made of impact-resistant polycarbonate, while the inner lining sports TPU lining for maximum impact absorption. Keep your phone fashionable and safe all year round! • Polycarbonate outer shell • Thermoplastic Polyurethane TPU inner liner • Dual-layer protection • Precisely aligned port openings • Induction charging compatible • Blank product sourced from Korea Important: This product cannot be shipped to South Korea, Hong Kong, Taiwan, Japan or Singapore. If your shipping address is in these regions, please choose a different product.

€25.50
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Phonecase Samsung Werewolf

Make your phone look like a work of art with this tough-yet-sleek phone case. Made with impact-resistant and shock-absorbing materials, it’ll keep your phone safe from bumps and scratches. Plus, the dual-layer design offers extra durability and protection. It’s time to add some fun, protective flair to your phone! • Outer shell: Polycarbonate (PC) • Liner: Polyurethane (TPU) • Precisely aligned port openings • Induction charger compatible Important: This product cannot be shipped to South Korea, Hong Kong, Taiwan, Japan, or Singapore. If your shipping address is in these regions, please choose a different product.

€25.50
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Romper born for the heat

Made from 100% certified organic cotton, this comfy bodysuit will be the right step towards a more sustainable lifestyle. With its extra soft and stretchy fabric and envelope neckline, it’ll be the perfect choice for all active babies. • 100% certified organic cotton • Soft and stretchy fabric • 3 self-colored nickel-free poppers at the crotch • Envelope neckline • Fabric weight: 5.9 oz/yd² (200 g/m²) • Binding at neck, arms, and legs for shape retention

€27.50
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T-shirt "The hotter they get, the faster we come"

The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered streetwear outfits. Plus, it's extra trendy now! • 100% cotton • Sport Grey is 90% cotton, 10% polyester • Ash Grey is 99% cotton, 1% polyester • Heather colors are 50% cotton, 50% polyester • Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²) • Open-end yarn • Tubular fabric • Taped neck and shoulders • Double seam at sleeves and bottom hem • Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, Mexico Disclaimers:  • Due to the fabric properties, the White color variant may appear off-white rather than bright white. • Dark color speckles throughout the fabric are expected for the color Natural.

€24.50
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T-shirt limited Halloween edition

The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered streetwear outfits. Plus, it's extra trendy now! • 100% cotton • Sport Grey is 90% cotton, 10% polyester • Ash Grey is 99% cotton, 1% polyester • Heather colors are 50% cotton, 50% polyester • Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²) • Open-end yarn • Tubular fabric • Taped neck and shoulders • Double seam at sleeves and bottom hem • Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, Mexico Disclaimers:  • Due to the fabric properties, the White color variant may appear off-white rather than bright white. • Dark color speckles throughout the fabric are expected for the color Natural.

€19.30
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Tactical patch Find 'em hot, leave 'em wet

Give your worn-in clothes a second life or create bold designs that represent you or your brand. The hook-and-loop backing attachment ensures a secure hold while allowing effortless customization whenever you want. • Twill fabric (26% cotton, 74% polyester) • Hook-and-loop backing for easy attach-and-remove use • Attachment option: hook-and-loop backing – ideal for reusable, interchangeable patches without ironing or sewing • Blank product sourced from China

€17.40
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Tactical patch We save lives

Give your worn-in clothes a second life or create bold designs that represent you or your brand. The hook-and-loop backing attachment ensures a secure hold while allowing effortless customization whenever you want. • Twill fabric (26% cotton, 74% polyester) • Hook-and-loop backing for easy attach-and-remove use • Attachment option: hook-and-loop backing – ideal for reusable, interchangeable patches without ironing or sewing • Blank product sourced from China

€17.40
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Wolfpack fire & rescue t-shirt

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines quality, affordability, and versatility. Elevate your kids’ wardrobes with a t-shirt that keeps up with their adventures. • 100% cotton • Sport Grey is 90% cotton, 10% polyester • Fabric weight: 5.3 oz./yd² (180 g/m²) • Pre-shrunk fabric • Classic fit • Taped neck and shoulders • Tear-away tag • Made with OEKO-TEX certified low-impact dyes • Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

€19.00
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Wulf "ready for action" t-shirt

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines quality, affordability, and versatility. Elevate your kids’ wardrobes with a t-shirt that keeps up with their adventures. • 100% cotton • Sport Grey is 90% cotton, 10% polyester • Fabric weight: 5.3 oz./yd² (180 g/m²) • Pre-shrunk fabric • Classic fit • Taped neck and shoulders • Tear-away tag • Made with OEKO-TEX certified low-impact dyes • Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

€19.00
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Wulfy "future hero" t-shirt

Meet your toddler’s new favorite t-shirt! Soft, durable, and made for comfort, it’s ready to handle every adventure. • 100% combed ring-spun cotton • Ash color is 99% combed ring-spun cotton and 1% polyester • Heather color is 90% combed ring-spun cotton and 10% polyester • Fabric weight: 4.5 oz./yd.² (153 g/m²) • Side-seamed construction • Double-needle stitching on the sleeves and bottom hem • Ribbed topstitch on the collar • Shoulder-to-shoulder self-fabric neck tape • Blank product sourced from India

€19.00
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Wulfy crewneck sweater "Mighty"

Cozy and cool, this youth crewneck sweatshirt is designed for every adventure. Made from soft fleece fabric, it’s easy to wear and hassle-free to wash. Whether headed out or snuggled up on the couch, the younger crowd will love the look and feel of this sweatshirt. • 50% cotton, 50% polyester • Fabric weight: 8 oz/yd² (271.25 g/m²) • Air-jetted fleece fabric • Regular fit • Double-needle stitching on shoulders, armholes, neck, waistband, and cuffs • The fabric is OEKO-TEX Standard 100 certified Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

€26.80
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Wœlfyr "better together" t-shirt

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines quality, affordability, and versatility. Elevate your kids’ wardrobes with a t-shirt that keeps up with their adventures. • 100% cotton • Sport Grey is 90% cotton, 10% polyester • Fabric weight: 5.3 oz./yd² (180 g/m²) • Pre-shrunk fabric • Classic fit • Taped neck and shoulders • Tear-away tag • Made with OEKO-TEX certified low-impact dyes • Blank product sourced from the Dominican Republic, Honduras, Haiti, Nicaragua, or El Salvador Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

€19.00
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The Manifesto

"Every design should make someone feel something. Laugh, smile, nod in recognition. Or simply think: that's awesome. If it starts a conversation — we've done our job."

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